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SEC

Privacy Policy

Privacy Policy

Last Updated: September 9, 2026

Luxe Secret ("Luxe Secret", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit, browse, or make a purchase through www.myluxesecret.com.

Where applicable, this policy is intended to address requirements under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR).

1. Data Controller

For purposes of applicable data-protection laws, Luxe Secret is the data controller responsible for your personal information.

For privacy-related questions, requests, or concerns, please contact:

Luxe Secret
Email: support@myluxesecret.com
Website: www.myluxesecret.com

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information.

Contact and Order Information

This may include:

  • Full name
  • Email address
  • Billing address
  • Shipping address
  • Telephone number
  • Order details and purchase history
  • Information you provide when contacting customer support

Payment Information

Payments are processed through third-party payment providers.

We do not generally store your full payment card number or complete payment credentials on our own systems. Payment information may be collected and processed directly by our payment providers in accordance with their own privacy policies and security practices.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Referring website or source
  • Approximate location derived from technical information
  • Website interactions and usage information
  • Cookie and similar technology data

3. How We Use Your Information

We may use personal information to:

  • Process and fulfil your orders
  • Process payments
  • Arrange shipping and delivery
  • Send order confirmations and shipping updates
  • Provide customer support
  • Respond to questions and requests
  • Manage returns, refunds, and exchanges
  • Maintain and improve our website
  • Detect and prevent fraud, abuse, and unauthorized activity
  • Maintain the security of our website and systems
  • Comply with legal, accounting, tax, and regulatory obligations
  • Send marketing communications where permitted and, where required, with your consent
  • Measure and improve our advertising and marketing activities

4. Legal Bases for Processing

Where UK GDPR or EU GDPR applies, we rely on one or more of the following legal bases for processing personal information:

Performance of a Contract

We may process information when it is necessary to fulfil a purchase contract with you, including processing your order, taking payment, arranging delivery, and providing customer support.

Consent

Where required, we process certain information based on your consent, including certain marketing communications and non-essential cookies or advertising technologies.

You may withdraw your consent at any time.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.

This may include website security, fraud prevention, customer service, business administration, and improving our products and services.

Legal Obligations

We may process or retain information where necessary to comply with applicable legal, tax, accounting, regulatory, or other legal obligations.

5. Who We Share Your Information With

We may share personal information with trusted service providers and business partners where necessary to operate our store and provide our services.

These may include:

Shopify

Our online store is operated using Shopify, which provides e-commerce infrastructure and related services.

Shopify may process personal information on our behalf in connection with your use of our store, including order and customer information.

Payment Providers

Payment information may be processed by payment providers such as Shopify Payments, Stripe, or PayPal, depending on the payment method you choose.

These providers process payments securely and may process personal information in accordance with their own privacy policies.

Shipping and Delivery Providers

We may provide relevant information, such as your name, shipping address, email address, and order details, to shipping carriers and fulfillment providers so that your order can be delivered.

Analytics and Advertising Providers

Where permitted and, where required, with your consent, we may use services provided by companies such as Meta (Facebook) and Google to understand website activity, measure advertising performance, and improve our marketing.

These services may use cookies, pixels, tags, or similar technologies and may receive limited information about website events, such as purchases or page visits.

6. We Do Not Sell Your Personal Information

Luxe Secret does not sell your personal information for money.

We may, however, use third-party analytics and advertising technologies as described in this Privacy Policy. Depending on the jurisdiction in which you live, certain activities involving advertising or analytics technologies may be considered a "sale," "sharing," or other form of disclosure under applicable privacy laws.

Where required by applicable law, we will provide the relevant choices and rights.

7. International Data Transfers

Some of our service providers may process personal information in countries outside the United Kingdom, European Economic Area, or your country of residence.

Where applicable data-protection laws require safeguards for international transfers, we rely on appropriate legal mechanisms, which may include Standard Contractual Clauses, adequacy decisions, or other legally recognized safeguards.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The purpose for which the information was collected
  • Our relationship with you
  • Legal and regulatory requirements
  • Accounting and tax obligations
  • Fraud prevention and security requirements
  • The resolution of disputes or enforcement of agreements

When information is no longer required, we will take reasonable steps to delete it or otherwise dispose of it securely, subject to applicable legal requirements.

9. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:

  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request portability of certain personal information
  • Object to direct marketing
  • Lodge a complaint with a relevant data-protection authority

To exercise an applicable privacy right, contact us at:

support@myluxesecret.com

We may need to verify your identity before completing certain requests.

10. Marketing Communications

Where permitted by law, we may send promotional emails or other marketing communications about our products, offers, or services.

Where consent is required, we will obtain your consent before sending such communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us at support@myluxesecret.com.

Unsubscribing from marketing communications will not prevent us from sending essential transactional messages, such as order confirmations, shipping updates, or information about your account or purchases.

11. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve our website.

Some cookies are necessary for essential functions, such as:

  • Keeping products in your shopping cart
  • Maintaining your session
  • Processing transactions
  • Providing basic website functionality
  • Maintaining website security

Where required by law, we will request your consent before using non-essential cookies for analytics, advertising, or similar purposes.

For more information, please see our Cookie Notice.

12. Children's Privacy

Our website is not intended for children who are not legally permitted to make purchases or use our services under applicable law.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by law.

If you believe that a child has provided us with personal information improperly, please contact us at support@myluxesecret.com.

13. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

14. Third-Party Websites

Our website may contain links to third-party websites, services, or platforms.

We are not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing the privacy policies of those services before providing them with personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the top of this policy.

The latest version will always be made available on our website.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise an applicable privacy right, please contact:

Luxe Secret
Email: support@myluxesecret.com
Website: www.myluxesecret.com

We aim to respond to privacy requests within a reasonable period and within any timeframe required by applicable law.